Resume

• A competent professional with over 18 years of rich experience in Brand Marketing Communications & Media

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• Skilled in building brands, managing operations through new prestigious clients, creating business plans and driving strategic marketing budgets Consistently enhanced revenue & market share, by identifying new and disruptive growth opportunities and executing the same

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• Drove positive Return On Investment (ROI) by establishing profitable businesses; skilfully incubated campaigns via focused market research Ensuring that the brand guidelines were consistently implemented and adhered to across all marketing and brand touchpoints

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• Orchestrated new product launches, on-ground activations, and experience drives to provide the touch and feel to the prospective customers Developed out-of-box content that resonated with the brand proposition Digital Marketing evangelist, managed marketing programs across various digital media platforms including paid search, display, content, retargeting, organic search and social media

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• Leveraged strategies for achieving top-line & bottom-line profitability; drove forecasting & planning for the business

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• Successful drove growth, management, retention & satisfaction for brands like Aditya Birla Capital, IDBI Federal, Disney, Idea Cellular, Hindustan Unilever, ITC, Tata Motors, Volkswagen, Kotak Mahindra Bank

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• Experience across Media OOH, Retail, Events & Activation, Rural Marketing, BTL & Print in various categories such as BFSI, Automobile, FMCG, White Goods, Entertainment, Telecom

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• Capable of revitalizing team, building and managing client relationships, creating a passionate and winning attitude to outperform themselves and competitions